Every meaningful update we've shipped, features, content, improvements, fixes. Newest at the top.
Rebuilt the homepage so all 3 service entry points (Quiz, Build, Audit) fit above the fold on mobile. The recommended action (Quiz) is now visually weighted to guide first-time decisions in under 3 seconds.
Added a floating supplement coach (bottom-right corner) powered by Claude Sonnet 4.6. Context-aware, it knows which page you're on, what's in your saved stack, and your quiz results. Cites real internal pages.
Try itPublished 8 honest head-to-head comparisons against my-stack.ai, Persona Nutrition, Ritual, HUM, Thorne, Examine.com, Hims & Hers, and Care/of. We credit competitors where they're stronger.
BrowseCurated 4-6 published clinical studies per ingredient for the top 30 supplements, with sample size, dose, duration, plain-English finding, and PubMed link.
ExampleReframed the product around three distinct intents: Quiz (don't know where to start), Build (know what I want), Audit (already taking supplements). Each is now a first-class entry point.
Paste your current supplements, we score the stack 0-100 and flag interactions, redundancies, missing nutrients, timing issues, and cost waste. Free, instant, no signup.
Try itSplit the quiz into Express (2 min, recommended) and Complete (5 min, deep personalization). Most users want Express; Complete is positioned as the advanced option.
On the build page, you can now describe your goals in plain English ('I want better sleep and more energy') and Claude composes a stack instantly from our 151-ingredient catalog.
Try itPublished deep-dive articles on supplements for anxiety, brain fog, joint pain, hair growth, gut health, heart health, immunity, women's hormones, testosterone, longevity, and more.
JournalBuild your own stack from 151 ingredients. Live daily-ritual timeline, wellness preview, interaction warnings, share URL, and one-click iHerb checkout.
Open builderAdded 51 new ingredients including NMN, NR, urolithin A, fisetin, spermidine, Ca-AKG, pterostilbene, butyrate, S. boulardii, lactoferrin, theacrine, BioSil, tocotrienols, HMB, tart cherry, bergamot, and more.
BrowseGDPR-compliant consent banner with Accept All, Reject Optional, and granular Customize controls.
After taking the quiz, users receive a 4-email sequence at day 0 (welcome), 3, 7, and 14, short, practical, with unsubscribe in every email.
Removed all fabricated stats (no more '12,000+ users', '98% useful', '1,243 studies'), removed fake testimonials, and replaced press logos with real differentiators ('We don't sell our own pills', 'Every pick is explained').
Public launch with a 100-ingredient catalog, 11 pre-made stacks, the quiz, and the journal.
Want to know when we ship something? Take the quiz, we'll only email if it's worth your attention.