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Honest comparison

suppdoc.io vs Care/of

Care/of shut down in December 2024, suppdoc fills the gap with a free, more flexible model.

5suppdoc wins·0ties·0Care/of wins
The bottom line

Care/of was the original DTC personalised vitamin subscription, acquired by Bayer in 2020 and shut down in December 2024 after Bayer divested. Former Care/of customers looking for a similar quiz-driven recommendation experience can use suppdoc.io free, we cover the same personalization without the subscription lock-in or fulfillment dependency.

Feature-by-feature

Featuresuppdoc.ioCare/of
Operating statusActiveShut down Dec 2024
CostFree-
Personalised quizYes (2 versions)-
Brand choice151 ingredients, multiple brands-
Audit existing stackYes-

Where Care/of shines, and where it falls short

Strengths
  • Was a pioneer of the personalised-vitamin DTC model
  • Beautiful packaging and branding
Weaknesses
  • Service was discontinued in December 2024 after Bayer divestiture
  • Customers were left without continuity
Care/of is best for

Former Care/of customers looking for an alternative since the shutdown.

Choose suppdoc.io if

Take the quiz, we'll match you to ingredients comparable to your old Care/of pack, with the freedom to buy from any trusted retailer.

Try suppdoc.io free in 2 minutes

No signup, no subscription. Get a personalised stack and decide for yourself.

Take the Express quiz →Or audit your current stack →

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